The United State Private Prisons - 1350 Words

Because of this law, and the fact that it was pass under Bill Clinton administration, the prison population skyrocket in America personal increase by 1600% (13th). According to American Civil Liberty Union (ACLU) in 2010 the two largest companies alone, which is CCA Corrections Corporation of America and GEO global leader in evidence based rehabilitation$3 billion in revenue in 2010. Each of these company’s executive receive 3 million dollars each. Private prisons didn’t really exist before the early 1980s, it was when the Unites States federal government needed a solution to the overcrowding in the public prisons. Between the year 1990 to 2009 the number of personal increase by 1600% (13th). The business model was to lock more people up in other words, the inmate was there clienteles. The biggest of the United State private prisons is the CCA corrections corporation of America. In a 2010 annual report to shareholders CCA state in a letter, â€Å"the demand for our facilities and services could be adversely affected by the relaxation of enforcement efforts leniency in conviction or parole standards and sentencing practices or t hrough the decriminalization of certain activities that are currently proscribed by our criminal laws†, as you read in this short report the CCA, is quite concerned about decriminalizing marijuana uses and other drug laws. When it comes to crime, the CCA is not only concerned about keeping their prison bed fell but they haveShow MoreRelatedPrivate Prison And Its Effects On The United States1284 Words   |  6 PagesLobbying As previously stated, private prison companies have to rely on the big prison population in order for them to make money because he main concern of these private corporations that run these facilities is money. Due to this, these companies will do whatever it takes to make sure the prison population increases so they can keep making money. Therefore, the private prison companies will lobby for laws to boost the prison population. Due to this financial motive they will do whatever it takesRead MorePrivate Prisons And Its Effects On The United States1054 Words   |  5 Pagesby CCA. The school went into a prison style â€Å"lockdown† in which students were forced to line up against the wall and were not allowed to leave the building. This is part of a theme in which private prisons are specifically targeting adolescents to fill their juvenile facilities. There was a perfect example of this corruption with a scandal labeled as â€Å"cash for kids† by the media. Two Penn sylvania judges had accepted approximately $2.6 million in bribes from private juvenile detention centers. InRead MoreThe Role Of Private Prisons During The United States901 Words   |  4 Pageshistory, the use of private prisons has played a major role in domestic slave trading. The 13th Amendment officially abolished slavery in 1865. However, due to the plain language of the 13th Amendment, it is be interpreted in a way that allows slavery so long as it is used as criminal punishment. The 13th Amendment reads, â€Å"Neither slavery nor involuntary servitude, except as punishment for crime whereof the party shall have been duly convicted, shall exist within the United States, or any place subjectRead MorePrivatization of American Prisons1661 Words   |  7 Pagesrunning prisons out of the hands of state and federal authorities and contracting it out to private organizations. Along with the drift to privatization is a plethora of research pertaining to the subject taking many di fferent approaches to analyzing the effectiveness. The majority of research focuses on one of three areas. The first questioning whether or not it is cost effective to make the switch. The second being the ethical problems that can and have risen from the privatization of prisons. TheRead MorePublic Facilities And Private Prisons1116 Words   |  5 Pages Prison is an institution designed to securely to house inmates who have been convicted of crimes. The United States holds the records for having the largest inmate population residing within the walls of the correctional system. The inflation in correctional spending and the largest prison population have impelled lawmakers and the government to look toward the privatization of prisons. Privatization of prisons is the use of private sector or corporation in financing, constructing, andRead MorePros And Cons Of Private Prisons1625 Words   |  7 PagesThe United States has had a long and controversial history when it come s to the U.S prison system. Holding only approximately 5% of the global population; U.S prisoners account for almost 25% of the worlds prisoners, having even more than China; a nation with almost a billion more citizens than the U.S (PrisonStudies.org) Even when considering these alarming statistics, discussing the method of caring for, feeding, and rehabilitating prisoners in the U.S is often avoided as many United States citizensRead MoreThe Relationship Between Private Prison And Private Prisons Essay1142 Words   |  5 PagesSynopsis The use of private prison has been a serious issue in the United States. The main issue is the amount of money that private prison companies are consuming. The private prisons are making millions of dollars from housing inmates. Between 1970 and 2005 the U.S. population has grown by 700 percent (Private prison, 2013). This massive increase in the U.S. prison population is far outpacing the population and crime rate. Due to this, America has the biggest prison rate than any other countryRead MoreThe War On Drugs And The United States871 Words   |  4 Pages In the United States crime rates have been on a decline for years, but the United States still has the largest number of people incarcerated in the world. The â€Å"war on drugs† as well as policy’s by the government to be â€Å"tough on crime† has lead to the uprising of corporate prisons, which are known as for-profit prisons, and private prisons. Private prisons have also lead to States, and federal prisons to become worse when it comes to programs to rehabilitate those who are incarcerated, so thatRead MoreA Research Firm Regarding For Profit Essay1703 Words   |  7 Pagesfindings of my research firm regarding for-profit, also known as private, prisons. I personally hold a Ph.D. in Sociology and am the CEO of the research firm that is providing this information. I hope that this letter helps you to decide to cut down on the number of privately owned prisons in the United States. Introduction: With such a large population in our country, it is no surprise that we have many prisons here in the United States; large numbers of crimes are committed every day, some more severeRead MoreThe Incarceration Of The United States1519 Words   |  7 Pagesin recent decades, violent crimes in the United States of America have been on a steady decline, however, the number of people in the United States under some form of correctional control is reaching towering heights and reaching record proportions. In the last thirty years, the incarceration rates in the United States has skyrocketed; the numbers roughly quadrupled from around five hundred thousand to more than 2 million people. (NAACP)In a speech on criminal justice at Columbia University, Hillary

Descartes First Proof That God Exist - 2000 Words

In Descartes’ third Meditation, he attempts to prove the existence of a good and omnipotent God, to build on prove his own existence. The purpose of this essay is to grasp a better understanding and analyze Descartes’ first proof that God necessarily exists. Firstly, I will explain the proof of the existence of God according to Descartes through the concepts of formal and objective reality. Secondly, I will get to his claim that God is the cause of our own existence through the principle of special cause. Finally, I will propose relevant counterarguments to Descartes’ theories. The purpose of Meditation 3 is to prove God’s existence. From what Descartes has established in the previous meditations, he is certain that he exists and that he is a thinking thing that has the capability to doubt, affirm, deny, understand, will, refuse, imagine and feel (34). What Descartes is still doubtful about is the existence of these bodily things. Descartes is undoubtedly certain that he is a thinking thing and he clearly and distinctly perceives this fact. He could not be certain unless all clear and distinct perceptions can be certain. Therefore, he concludes that whatever he perceives clearly and distinctly (â€Å"the natural light†) must be true. Clear and distinct ideas are self-evident truths. We know that 2 + 2 = 4. How do we know that it equals 4? Well, we just know it, and we are certain about it. But what if 2 + 2 = 5? Is God deceiving us? So, to assure himself that he is not beingShow MoreRelatedThe Projetion of the Perfection Paradox1176 Words   |  5 Pagesend in mind, by analyzing proofs that Descartes finds it can be seen if this was achieved. The proof that God exist is a defining moment in the discourse since God is continually referenced for origin of true knowledge. The reference to God does not only set the stage for further proofs on knowledge, but as the original truth, all of what Descartes finds real can be related back to God. This idea will be key in order to keep the excising of the method going when Descartes falls stagnant when relatingRead MoreEssay about A Very Brief History on the Existence of God 1202 Words   |  5 Pagessubsequent essay will provide a brief overview on the existence of God from Renà © Descartes through Immanuel Kant. First, section (1), examines Descartes’ proof for the existence of God. Section (2), explores G.W. Leibniz’s view on God’s existence in addition to his attempts to rectify the shortcomings of Descartes’ proofs. Before continuing, it is imperative to understand that both Descartes and Leibniz believed that the existence of God could be proved via reason. The remainder of the essay then examinesRead MoreDiscourse on Descartes Skeptical Method1672 Words   |  7 PagesSebastian Gumina Paper Topic #1 Descartes’ Skeptical Method Descartes’ method offers definitive conclusions on certain topics, (his existence, the existence of God)but his reasoning is not without error. He uses three arguments to prove existence (His and God’s) that attempt to solidify his conclusions. For his method to function seamlessly, Descartes needs to be consistent in his use of the method, that is, he must continue to doubt and challenge thoughts that originate in his ownRead MoreDescartes First Meditation On The Existence Of God1320 Words   |  6 PagesMinglai Dong Descartes Third Meditation: Recommended Topic 2 Descartes’ third meditation on First Philosophy is all about the existence of God. There are many things that Descartes talks about in this meditation. His intentions are to create a set of proofs or arguments that will irrefutably prove God’s existence. He already believes that God exists but he is mainly trying to dispute the reasons why God might not exist or how God may be a deceiver. The definition of God to Descartes can be summedRead MoreDescartes Proof of the Existence of God in Meditation Three Essay1026 Words   |  5 PagesDescartes Proof of the Existence of God in Meditation Three This paper is intended to explain and evaluate Descartes proof for the existence of god in Meditation Three. It shall show the weaknesses in the proof, but also give credit to the strengths in his proof. It will give a background of what Descartes has already accepted as what he truly knows. The paper will also state Descartes two major points for the existence of God and why the points can easily be proven false. The paper willRead MoreThe Meditations On First Philosophy By Rene Descartes916 Words   |  4 Pages The Meditations on First Philosophy by Rene Descartes is a thorough analysis about doubt. Descartes describes his method of doubt to determine whether he can truly know something. One of his major arguments is the proof of the existence of God. In this paper, I will attempt to unravel the flaws in Descartes proof that God exists. In the meditations, Descartes evaluates whether or not everything we know is a reality or a dream. Descartes claims that we can only be sure that our beliefs are trueRead MoreDescartes: Proofs of God/Deception and Error Essay1093 Words   |  5 PagesDescartes: Proofs of God/Deception and Error Instructions: First: Analyze and evaluate the two proofs of Gods existence. How are they different? Is one more convincing than the other? Why did Descartes think he needed two proofs? Do they do different work for him? And secondly: Does Descartes give a satisfactory account of human error, given a perfect and divine creator? Are Descartes arguments convincing, or does it still seem unnecessary and less than perfect that God created us withRead MoreDescartes s Theory Of God1490 Words   |  6 PagesWithin his work, Descartes presents the causal argument, in which he demonstrates the idea that God must exist because everything with an affect must have a cause . This is one approach that Descartes uses to show the proof of God. By the end of meditation two, following onto meditation three Descartes concludes that we as humans are considered as a ‘res cognitas’ in which we are recognised as a thinking thing. However due to humans being known as the ‘res cognitas’ that mean s God is the ‘perfectRead MoreArguments For The Existence Of God1137 Words   |  5 PagesArguments for the existence of God come in many different forms; some draw on history, some on science, some on personal experience, and some on philosophy. Descartes offered two arguments towards the existence of God: an informal proof in the third meditation and the ontological proof in the fifth meditation. Descartes believed that with the employment of a rational method of inquiry which applied some of the methods of analytic geometry to the study of philosophy, our ability to attain certaintyRead MoreEssay on Descartes Meditations1018 Words   |  5 PagesDescartes Meditations Descartes meditations are created in pursuit of certainty, or true knowledge. He cannot assume that what he has learned is necessarily true, because he is unsure of the accuracy of its initial source. In order to purge himself of all information that is possibly wrong, he subjects his knowledge to methodic doubt. This results in a (theoretical) doubt of everything he knows. Anything, he reasons, that can sustain such serious doubt must be unquestionable truth, and

Deconstruction of an Advertisement free essay sample

Each day we are inundated with thousands of advertisements which contribute to shaping and defining our world views. As a capitalist society ads are crucial to attract the attention of the consumer. They are everywhere, whether it be a billboard, a commercial or a radio announcement, advertising reaches out and touches almost everyone living in our modern world. The effectiveness of an advertisement campaign has a huge influence on the purchaser. Ads are carefully constructed to appeal to the consumer in order to sell a product and to make a profit. An effective ad appeals to the emotion of the consumer as â€Å"80% of decisions are influenced by dormant emotions in the subconscious. †( ) through the ingenious construction of ad campaigns a consumers purchases are greatly influenced. The CK one ad campaign for the Calvin Klein brand is an excellent of the example of the thought and assembly needed in order to create an effective advertisement. Through the deconstruction of the CK one ad found in the April 2011 issue of Elle Canada it will be shown why the ad was created, how it’s used to grab the attention of its target audiences, and the use of hidden messages and social issues that are being expressed. The target audience of the CK One ad is clearly directed towards women as it appears in a magazine called Elle! Elle Canada has a 90% female readership ( ) whose ages generally range from a younger segment to a middle segment (18 to 34 and 35 to 54). Elle Canada has a large age demographic due to the fact that their articles encompass a broad audience and the magazine contains ads that focus on the younger market as well as advertisements focusing on middle aged women. Although Elle Canada has a large readership age range, the CK One ad seems to be targeting more directly the 18-24 and 24-35 age range. The advertisement incorporates a focus on social media and a ‘rebellious’ look which is often directed towards the younger market. Young people who are still questioning authority and who are still defining themselves will see the dark eye makeup and lassiez-fair ‘detached’ attitude of the model and feel attracted to the ad. Furthermore the ads target audience is aimed towards 18-34 year olds because it uses ‘technology’ to capture the audiences attention. The model is ‘trapped’ in the CK One box and in order to get in the box, the bottom left hand corner of the ad tells you that you can â€Å"Download the App at CKONE. COM†. The ad is definitely towards the 18-34 age group because ‘getting in the CK box’ with a rebellious young woman is ridiculous notion unless you’re a young person with very little responsibility. Finally, although the spending power of the older age groups is greater (Diversity: Targeting the Ever-Changing Marketplace, p35) it is trendy to market to and advertisers remain youth obsessed. The targeted income level for this advertisement seems to be for those from the middle-middle, or upper-middle class. Calvin Klein is an iconic American brand that is moderately expensive and is featured in respected magazines. The median income of and Elle Canada reader is around $70 000 ( ) therefore is it logical to assume that Calvin Kline is directing its ads at those who are willing to spend a little more. This advertisement would also be directed towards the Emulator-Achiever or Emulator groups. Emulators are young and impressionable people who will buy products to help them fit in (Duncan, p75). Emulators would be attracted to this ad because it offers the chance to fit in and join the CK One box; all you have to do is download the app! On another note, this ad would also be directed towards Emulator-Achievers because this group feels more comfortable with uptown brands such as Tiffany, Gucci or Stella Mcarthy and Calvin Klein is a very well known and respected American Brand. This brand offers prestige and it fits in with typical ideas of American wealth. Finally it appears that this advertisement is slightly more targeted for Caucasian’s. The model is Caucasian and there isn’t a single background model or object indicating the inclusion of any other racial groups. Although minorities represent a huge market and are predicted to exceed 1. 5 trillion in buying power, ( Diversity: targeting the ever changing market) Calvin Klein still uses mainly Caucasian models. Despite the fact that the ad features a white woman it could still be directed to a variety of racial groups because the model doesn’t necessarily represent a stereotypical white american girl; almost anyone can be a rebellious youth regardless of your ethnicity. Although her beauty and figure represent the social ideal her ebellious look is not necessarily the ‘norm’ and therefore enables more people to relate to it. Determining the target audience enables us to better interpret and understand the construction of an advertisement. Based on a target market, advertisers use eight main elements to create an ad that speaks to the heart. Ads that create emotional appeal are based on these eight elements; models, setting, copy, sound, color, point of view and details (Dun can, p77). In terms of the CK One ad, the model that was chosen was a young white attractive looking female. The model is in black lingerie and she is in a sexual pose. There is a hyper-sexualization of the model as her cleavage is very prominent and being pushed up against her bra. The models hair and makeup are messy with a ‘bed head’ look which suggest rebelliousness and late night partying which is considered both fun and exciting. Finally the facial expression of the model suggests a sexual and confident attitude. More over the model is very slim and her skin is flawless, her face is clear and her hair is blonde. The ‘perfection’ of the models skin and face reflect the ideals of society. Despite the models dark makeup and ‘bed head’ look she is our societies ideal with her blonde hair and beautiful figure. These ideals that the ad is promoting are completely unrealistic for the average female and it creates body image issues and warps both female and males idea about what an average person should look like. Furthermore through the continual use of impossibly beautiful models our society becomes body obsessed and through this many women and men experience body image issues. The CK One ad has been specifically and ingeniously positioned to promote the preferred reading. Most notable is the is the models physical position within the ad; her body, more specifically her cleavage, is framed between her hands which are pressed against the screen. The positioning of the models hands also frames the word, fuck, which has been discreetly positioned within the ad. The F is seen by the table which is cut off by the models buttocks, the U is seen in the models cleavage and the CK is to the right of the model, at chest level. Furthermore, through the technical code of camera angles the model is close-up with a slight low angle. These technical codes suggest power and intimacy with the model. The Ck One ad could be promoting their products by relating the suggested feelings of power and sexuality with the purchase of the product. The oppositional reading who be through a critical point of view that it is impossible to obtain any type of lasting feeling with a purchase of a material item. As for the captions, they are the only thing that has any coloring which draws attention to them. The most noticeable caption in big bold lettering that says CK One _Jeans_Underwear_Fragrance_ which is right next to the models cleavage. This caption is necessary to inform the reader what is being advertised because the model is only wearing plain black underwear it would be likely to assume that it was the only product. On the bottom left-hand corner of the Ad is says â€Å"Get in the CKONE box Download the app at CKONE. com† this caption really allows us to tie in the key concepts of the ad. The Calvin Klein ad also employs a font that ads to the incorporation of digital media. Lastly the fifth line of writing on the bottom left-hand corner says â€Å"Scan Ad to Reveal More† which could be referring to the hidden message (the word fuck) within the ad. Through the captions is it’s very clear that this Calvin Klein ad is trying to incorporate digital media and sex with the purchase of there products. In terms of the coloring of the advertisement, it is very unique because it supposed to represent screen to a computer or gaming device. The coloring is mostly black and white apart from the bright green which is used to draw attention to the captions. The color green is generally a calming color which represents wealth and well-being however it can also be used to symbolize envy or jealousy. The use of green indicates that Calvin Klein is a desired brand. Furthermore the green coloring is also placed just above the models forehead, this use of specific placement of the color could indicate 1st level cropping in which a models forehead is removed. By covering the top part of the models head with a different color advertisers objectify the model and remove any signs of her intelligence. On another note, the lighting that is used is artificial however it ties in with the setting. The setting is white relatively bare room, which is the ‘Ck One box’. The only furnishings are a stool, a table, two wooden boxes and game console. There is also a door with a visible knob; this indicates that the model is trapped in the ‘box’, however it is an exclusive place that you can get into- if you purchase the product and download the app. However this is where the oppositional reading come in; through the download of an ‘app‘ you will not enter the Ck one box you will not become a gorgeous model. The Ck One ad is trying to promote digital media therefore the bare setting could be used to represent whats behind your screen when you download the app. The limited settings also enable us to focus more closely on the model and the attitude she is giving. Gender representation also plays a key role the preferred reading of this Ad. Although the model is selling lingerie there is an irrelevant sexualization of the model ( Duncan, p. 46) The bra and panties that are being advertised are relatively plain and not the focal point of the ad; instead the ad is marketing the models body. The models cleavage is pouring out of her bra which actually distracts the audience from the bra itself, instead readers are led to believe that this lingerie will help them have the ‘perfect’ body. Furthermore, as mentioned previously, the ad also includes dismemberment. The presence of the green color above the models forehead which suggests objectification. Also the models legs are cut off below the knee which causes the reader to mostly focus on the core body of the model. This greatly objectives the model and females as a whole in advertising. Furthermore, there is also a bit of clowning present because majority of people do not stand in such a contorted position as the stance of the model. Although the model isn’t necessarily in a foolish or silly position her stance certainly is unnecessarily contorted in order to appear more sexual. These gender representations lead to the final conclusion that women are sexual objects to be looked at and played with (Duncan p. 48) All the elements used to construct the ad lead us to the general meaning of the ad: Sex. The meaning is so clear that it is even explicitly written within the ad. The models ‘look’ establishes the preferred reading. The preferred interpretation is that through the purchase of the CK One clothing line you will gain confidence and become sexually appealing while being fun and rebellious. Advertisers use body obsession and female insecurities to help sell products because through the preferred reading consumers believe that will look like the model through the purchase of the product (Duncan p14-15). This leads to us the oppositional reading, it is completely impossible and unrealistic to think that through the purchase of a product you will automatically you will automatically become beautiful and sexualy appealing. The reality is that most photographs of models have been retouched and realistically even the models dont look as good in real life. Calvin Klein has always used a variety of controversial ads ranging from pictures of a half-naked Kate Moss to an ad featuring young children wearing only Calvin Klein underwear. Shock advertising is used in order to generate more press and more profits. The Ck One is not an exception with its use of the subliminal message featuring the word fuck it is a clear example of shock advertising. Ultimately the theme of the ad comes down to rebellious sex. The CK One ad uses a variety of different elements in order to sell its products. First it employs the use of stereotypical gender representations. Although the model is in a ‘powerful’ position as she is staring directly at the camera and looking slightly downwards, she still in an overly sexual stance with very little clothes on. The models brain has been covered with a different color giving off the impression that she is laking intelligence. The model is beautiful and has a ‘perfect’ body. The advertisers played upon female insecurities and there desire for perfection in order to attract customers and make a profit. Another aspect that the advertisers used to attract attention to the ad was the rebellious look and the incorporation of digital media. The ad gives false promises that through the purchase of Calvin Klein clothing you will be a sexy, young rebel who fits in to the CK One box. Consumers should alway be aware of the image a brand is trying to portray and the affect it has on its target audience. Advertisers are trying to sell a message and our consumer society should be aware of how the advertisements shape and impact our everyday lives.

Volkswagen, Toyota, Nissan and Honda

The automotive industry produces and sells motor vehicles, which are goods. It is one of the highest revenue generating industries in the world.Advertising We will write a custom report sample on Volkswagen, Toyota, Nissan and Honda specifically for you for only $16.05 $11/page Learn More Approximately 80.1 million cars were produced in 2011. The major industry players are Volkswagen, Toyota, Nissan and Honda. (OICA, 2012) Company background Audi is an automobile manufacturer based in Germany; it manufactures a wide range of vehicles. Volkswagen AG as a subsidiary owns Audi as a brand. The four rings in the Audis symbol represent the 1932 amalgamation of the four brands that formed the Auto-union AG. The four brands were The Saxon brands of Audi and Horch from Zwickau, Wanderer from Chemnitz and DKW from Zschopau (Audi, 2012). Toyota Motor Corporation is the manufacturer of Toyota Land cruiser S.U.V. Toyota has its headquarters in Toyota city, Aichi, Jap an. Toyota deals in the automotive, robotics and financial services industries. It is the largest automaker in the industry. Toyota was founded in 1937 by Kiichiro Toyoda, and has grown on since the production of AA Sedan in 1936 to become the largest car manufacture in the world (Toyota, 2012). Product overview The sports utility vehicles are vehicles build on light truck chassis and are accompanied by a four-wheel drive for on and off road use.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Toyota land cruiser is a vehicle designed to meet off road needs and urban roads. It is also luxurious vehicles. This is evident as, it has a V8 engine, which enables it to have off-road capabilities. In addition, it is luxurious and can carry up to eight passengers. It has a $77,955 price tag (Toyota, 2012). Audi S.U.V A6 all road is a vehicle that is luxurious, and gives an off-road experience too, it is cheaper compared to the Toyota land cruiser S.U.V. Is offers more fuel economy as compared to the land cruiser as it has a $70,000 price tag (Audi, 2012) Strategic marketing Strategic marketing is the use of a company’s strategic plans to market its products. It entails the company to identifying areas where a firm has a sustainable competitive edge over the other firms in the market and it use them as their marketing strategy. (Procto, 2000) Macro environmental forces These environmental forces are outside the organization. They affect industries as wells as individual organizations. The organization has little or no control over these forces. They include the following among others: politics, economics, social cultural factors, technology, Environment and the legal frameworks (Pride Farrell 2012). Micro environmental forces Microenvironment is the organizational environment. It comprises of the internalities of the organization that is the forces the organization ha s some control over. They include among others, employees, Trade unions, local community, suppliers and customers (Pride Farrell 2012). SWOT analysis SWOT analysis is the analysis of strengths, weaknesses opportunities and threats a firm is facing. It involves looking at factors that are both within as well as outside the firm.Advertising We will write a custom report sample on Volkswagen, Toyota, Nissan and Honda specifically for you for only $16.05 $11/page Learn More Strengths and weaknesses are factors that affect the organizations internal environment, while opportunities and threats affect the organizations external environment. An analysis of these factors is very important in formulating corporate strategic plan and the marketing and positioning plan for a product (Procto, 2000). Market segmentation Market segmentation is the subdividing of the market into distinct subsets of customers who are relatively homogeneous so that specific marketing m ix strategies can be developed to secure each market (Pride Farrell 2012). Target markets Target markets are the markets in which a firm wants to sell its goods and services. The firm chooses the market segments it wants to operate in according to its abilities. This should be based on their current use, their potential for future growth, and competitors’ strengths (Procto, 2000). Positioning strategy Positioning is the process by which a company establishes an image of its products in the minds of the customer relative to the image of the competitors’ product offering. Positioning strategy are the strategies that the firm is using to position itself in the minds of their consumers (Procto, 2000).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Toyota S.U.V cruiser and Audi S.U.V A6 are positioned as premium class vehicles. They are sold to the upper end markets, where consumers want luxurious cars for off and on road use. Recommendations This is the section where the recommendations about the report recorded. In the recommendation section, the writer makes his recommendations based on the facts preset in the report. The recommendations give suggestion on possible solutions to what the report seeks to achieve (Bentley 2003). References Audi Worldwide Home. (n.d.). Audi of America Luxury Has Progressed . Retrieved from https://www.audi.com/en.html Bentley, T. J. (2003). Report writing in business: the effective communication of information (Repr. ed.). London: Elsevier. OICA. (n.d.). OICA . Retrieved from http://www.oica.net/ Pride, W. M., Ferrell, O. C. (2012). Marketing (2012 ed.). Mason, Ohio: South-Western Cengage Learning. Proctor, T. (2000). Strategic Marketing An Introduction.. New York: Routledge. Toyota Motor Co rporation global website. (n.d.). Toyota Motor Corporation global This report on Volkswagen, Toyota, Nissan and Honda was written and submitted by user Giovani I. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.